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Lexus

Making The Exceptional Live – Lexus Nx Master Class

Challenge

For the launch of the 2018 edition of its compact luxury vehicle, the NX, Lexus Canada commissioned CASACOM to create a class of exceptional masters for Montreal influencers.

Strategy and Activities

Recruited five Montreal experts to represent the essence of Lexus:

Ruby Brown, perfume master.

L’Orchestre Symphonique de Montréal.

Marie-ève Lévesque, celebrity photographer

Antonio Park, owner of Cafe Bazin.

Le Germain Hotel Montreal.

Selected influencers representing the target audience of the NX.

Organized the event, a true immersion of the Lexus lifestyle, including:

Lunch in a suite at the Hotel Le Germain.

Custom made perfume shop by Ruby Brown.

Exclusive visit from the Orchester Symphonique de Montréal.

Photography session with Marie-ève Lévesque.

Private dinner presented by Antonio Park in his brand new restaurant, Café Bazin.

Overnight stay at the Hotel Le Germain in Montreal.

Personal conduct of the NX.

Results

Presence of 8 influencers and 3 lifestyle media.

249 Insta-stories on the day of event.

50 Instagram posts.

Publications totaling more than 24,138 likes and 940 comments, for an impressive engagement rate of 14.5%.

8 blog posts and 5 editorial articles for a total reach of 1,754,000.

Relevant Data

24000

+ social media reactions

940

Comments

14

% engagement rate

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