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Association of Quebec Women in Finance (AFFQ)

Raising Awareness

Challenge

The Association of Quebec Women in Finance wanted to increase its presence on social media and create different content to share its mission and the advancement of women in finance among its various audiences.

Strategy and Activities

Optimized Facebook and LinkedIn pages, as well as created event pages.

Developed a content strategy and editorial calendar for social media.

Released several videos highlighting the AFFQ's events, inspiring advice shared by members and highlights from year.

Managed web campaigns to position created content.

Supervised graphic design work of the official program of the annual Gala Les Talentueuses (48 page document).

Developed and wrote a document with graphics outlining highlights from the year.

Created various content (invitations, gala ticket, advertising).

Results

609 new LinkedIn subscribers and 175 Facebook followers in four months.

1.72% increase of engagement on LinkedIn.

1.6% increase of engagement on Facebook.

19,000+ video views of events on Facebook.

Relevant Data

19000

+ video views of events on Facebook

609

New LinkedIn subscribers and 175 Facebook followers in 4 months

1

% increase of engagement on Facebook

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