The Association of Quebec Women in Finance wanted to increase its presence on social media and create different content to share its mission and the advancement of women in finance among its various audiences.
Strategy and Activities
Optimized Facebook and LinkedIn pages, as well as created event pages.
Developed a content strategy and editorial calendar for social media.
Released several videos highlighting the AFFQ's events, inspiring advice shared by members and highlights from year.
Managed web campaigns to position created content.
Supervised graphic design work of the official program of the annual Gala Les Talentueuses (48 page document).
Developed and wrote a document with graphics outlining highlights from the year.
Created various content (invitations, gala ticket, advertising).
609 new LinkedIn subscribers and 175 Facebook followers in four months.
1.72% increase of engagement on LinkedIn.
1.6% increase of engagement on Facebook.
19,000+ video views of events on Facebook.
The CASACOM team is always very proactive and regularly suggest options to improve our course of action. We really feel the consideration and the commitment that is consistently given to our organization.